XION, a pioneer in Chain Abstraction, recently onboarded Uber and other major global brands through EarnOS, a user engagement platform built on the layer one blockchain. This platform allows users to directly engage with their favorite brands while also enabling brands to gain unique insights and create customized campaigns. During the beta phase, EarnOS delivered significant results for major brands such as Uber, Baskin Robbins, Sunglass Hut, and The North Face, driving user engagement and boosting brand awareness.
What is XION?
XION is a Layer 1 blockchain dedicated to making Web3 more approachable and accessible to all users. Unlike other projects in the crypto space, XION’s blockchain has focused on making Web3 more accessible for people unfamiliar with cryptocurrency. They achieved this through their Chain Abstraction Innovations, simplifying the technology stack and addressing significant issues in the crypto space. The project has incorporated advanced user experience features at the protocol level to improve interoperability and accessibility.
The infrastructure solution is live and has reached significant usage and ecosystem partners. Since the launch of the Testnet, the team has garnered over 3 million Meta Accounts, processed over 40 million transactions, and welcomed over 170+ projects to the ecosystem.
How the EarnOS Beta Enhances User Acquisition and Engagement
The launch of EarnOS demonstrated XION's chain abstraction technology, which enabled the creation of a platform that enhances user acquisition, engagement, and rewards in digital advertising. The beta saw great results, including:
- 200K+ verified users
- 1.3M+ unique brand interactions, including social media campaigns, bespoke advertisements, and augmented reality experiences.
These actions boosted brand awareness, led to substantial growth on social media platforms, and allowed brands to globally acquire, reward, and engage users through targeted advertising in previously impossible ways.
How EarnOS Works
XION's Chain Abstraction infrastructure is central to EarnOS’s user-friendly experience. Users can log in with their email and interact across devices without needing seed phrases, plugins, wallets, gas fees, popups, or complex transaction signing. Global USDC micropayment rails also allow advertisers to reach wider audiences through innovative economic incentives.
Final Remarks
This advancement in user experience, combined with blockchain technology, positions EarnOS and XION at the forefront of bringing the next billion users on-chain.
